3 Ways TV Advertisements Is Becoming More Effective
The reason TV advertisements is getting more powerful than ever before is a combination of several variables in play. A few of these factors may even be viewed as the "archenemy" of the very medium itself. When you have lemons turn them in to lemonade right? Here are the TV has been doing just that of some manner.
Factor Number One: Targeted Programming.
The very first reason for TV advertising getting more powerful is a competent customer viewing select scheduling. There's more powerful, more on target programming out there than any other point in HISTORY. Instead of being seen by huge bulks where most could care less about your advertisement, you can now reach a viewer who's engaged in a program which relates to what you are advertising. Giving you a much higher chance of converting and connecting. Don't believe me? Merely look at the tra-gillions of shows you could care less about on cable! Imagine what! Millions of others out there DO care about those shows! Each market show is another outlet for niche marketing.
When in fact Social Media is HELPING drive TV views, some view it as a battle between TV and Social media! So did millions of TV sets! Folks did not watch the clips second hand the next day on YouTube, they saw it live on TV as in real time they found out about what was going on through social media. They also stuck around to view the remaining part of the show... and the marketing. This occurs with all TV shows now. I can ensure you that it is being talked about on social networking seconds after it airs live, if something is occurring on a situation comedy. Social Media is driving more audiences back to the glowing box in the middle of the room.
Factor Number Three: iPads and Notebooks.
The computer is no longer the getaway box in the den or extra bedroom. It is in lives and our hands in our hands at all times, on our laps. Most of the time at home, that spot is in front of the TV. Yes. HOWEVER, if you're in tune with this fact, you can tailor your message on TV to the observer who has the internet at their fingertips with a ploy to go to your website or get your app for a FREE burger, gift card, or stick of deodorant. Get their eyes for 10 seconds, but for the following 5 mins while they go to your website, and you'll http://www.eclecticmotion.com grab their attention, and not only offer them something FREE on TV and get the goods you promised in the TV advertisements. In case your merchandise is any good, you will likely have a customer for substantially longer than that initial 10 seconds on screen.